|
|
|
|
Call.No
|
Title
|
Publishing
|
Author
|
ISBN
|
Record.No
|
|
1
|
|
|
|
HF5821
.R65
|
Advertising and promotion mangement
|
New York, [ United States ] : McGraw-Hill, Inc. , 1987
|
Rossiter, John R.
|
|
48373
|
|
2
|
|
|
|
HF5415.123
.S5
|
Promotion management and marketing communications/Terence A. Shimp
|
Chicago, [ United States ] : Dryden Press , 1990
|
Shimp, Terence A.
|
0030266432
|
82055
|
|
3
|
|
|
|
HF5415.123
.E3
|
Marketing communications/John Egan
|
London, [ United Kingdom ] : Saga Publications Ltd. , 2016
|
Egan, John
|
9781446259030
|
103825
|
|
4
|
|
|
|
HF5823
.B4
|
Advertising and promotion/George E. Belch, Michael A. Belch
|
New York, [ United States ] : Mcgraw Hill Education , 2018
|
Belch , George E.
|
9781259921698
|
105335
|